This Mind is Otherwise Occupied.

"The original idealism had been compromised by these homeless people. We lost the narrative."

- Kalle Lasn complaining that the homeless people stepped on the OWS buzz in Vanity Fair article "An Oral History of Occupy Wall Street" by Max Chafkin with additional reporting by Alexandra Beggs, Mark Guiducci, Jaime Lalinde, Elizabeth Nicholas, Rebecca Sacks and Kaitlin Sanders

The seed idea for Occupy Wall Street came from the Vancouver, British Columbia-based anti-consumer, anti-capitalist publication Adbusters, co-founded and edited by a man named Kalle Lasn.

Kalle Lasn is an advertising man, you see. A Pluto in Leo advertising man. He became disenchanted with the consumer capitalist version of advertising and decided to defect, starting a publication that advertised the counter-culture instead.

The glossy, edgy, hipster-cool version of counter-culture his publication advertises makes some good points. It works with certain layers of the situation, but that's just it: it works with layers, not roots, and layers that still put way too much emphasis on money and consumer goods and the existential crisis over whether we should or should not be buying these consumer goods. These are layers that come from the perspective of the materially-privileged classes.

Getting you to buy or getting you to not buy - it's pretty close to the same thing.

And for people without expendable income, it really isn't all that much of a dilemma.

When you get down to it, Adbusters is still a form of advertising-based reality-construction, using the underlying concepts of advertising and its visual panache to promote ideology. It keeps people's minds occupied with advertising and the versions of reality that advertising is promoting, even if those versions are of the stark, edgy, graphically-stimulating, anti-consumer variety.

I fully supported the people speaking out through Occupy Wall Street, but I wasn't able to put my personal energy into the movement, and I wasn't directed to cover it on the site. When I found out the seed idea came from Adbusters, I started to get a clearer understanding of why that might be.

The movement raises some very good, crucially pertinent issues. It got people together to talk about what's really going on in the world, outside the carefully-crafted versions coming from mainstream media. It made people feel that they were doing something about the corruption, and that's important. But it didn't have the depth I needed to see in order to get really excited about it or even all that interested in it. There was an organic element and a grassroots fire that were missing, and I didn't feel it had the roots to address the issues I needed to see being addressed.

It's an interesting movement and one that fully utilizes the organizational power of the internet, but it has to be kept in context. The intense use of media - alternative, mainstream, or both - has a tendency to skew things by hyping up the broader importance of an event.

We've been protesting these issues for decades now. The World Trade Organization protests, including at the Battle in Seattle in 1999. The Free Trade Area of the Americas protests. The IMF. The G-8. The G-20. And on and on. Millions of people have protested worldwide. People know the score.